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Matchbox Farms is a 100% organic, family-owned and operated farm in Southern New Mexico's Mesilla Valley. Established in 2022, Matchbox is dedicated to providing New Mexico with the finest possible craft cannabis from their climate-controlled greenhouses, which we like to refer to as "turbo tubes."
Matchbox Farms is a family-owned company based in Las Cruces, NM. This small business needed a brand that not only fit the wild-west aesthetic of the region, but provided what their designer, office manager, and woman with many hats (aka myself) calls their inner company motto, "bougie on a budget."
Southern New Mexico is an epicenter of wild west activities. From Billy the Kid to Geronimo, they take pride in their rich history of outlaws. To encompass this, I found a tattoo artist, Joel Grey, who specializes in Traditional American style. His cowboy skull not only spoke to the owners of the company, but has taken the town's cannabis market by storm, becoming a favorite brand to dispensaries and customers across the state.
The pre roll boxes from Matchbox have become a favorite product by consumers. Playing off the name Matchbox, we wanted to take a more literal step in that direction, so our pre roll 5-pack is accompanied by five matches with a striking sticker on the bottom of the package. Also included is a small humidity pack to keep the product fresh in the harsh New Mexico desert.
In order to create this product, I had to communicate the design with the box manufacturer, the two owners of the company, and the company's employees who produced the pre rolls and did the final packing of the boxes.
Although Matchbox is dedicated to "keeping it small, keeping it open," the company is ever-growing and ever-changing. While branding wont be getting an overhaul anytime soon, we hope to open our first dispensary this year. What does this mean for me? It means a lot of time spent redesigning our retail space, as well as working with our signage company, working out the details on product display, and much more. I greatly look forward to my first ever retail assignment.
Chris Gracia, Jr.
Chris Gracia, Sr.
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